So for the last couple of months I have been playing around with the idea of opening my own Etsy Shop that I have title it Lariat Jewelers. Just to give you some background into the name, Lariat is an open-ended necklace that’s held together by an ornamental clasp in front, usually with diamond drops at each end.
So I have been researching the different jewelry shops on Etsy, reading all the blogs about the successful shops and I decided that it was time to open one. Most Etsy shops are successful not because they are making luxury jewelry, but because they have good photos, described correctly, and the SEO is spot on.
Let me give a little bit of background into my jewelry life. I have been obsessed with jewelry and gemstones since I was seven years old. I remember telling my dad at that that I wanted to open a jewelry store when i grew up. While children in elementary school were picking out books about cars and animals, I was always looking at the same book that was filled with faceted gemstones and jewelry (I wish I knew the name of the book because to this day I still love it). I should have went to jewelry school after high school, but my dream from when I was little was swayed by others telling me what direction I should go career wise.
It wasn’t until 2010 when I proposed to my wife with a ring that I designed (not fabricated) that the bug hit me again. So I decided it was time to start living that dream I had when I was seven. To make a long story short I am now a Registered Gemologist and Registered Gemology Appraiser from the International School of Gemology, Certified Diamontologist and Guild Gemologist from the Diamond Council of America. I have a certification from Gemcity College of Horology in both watch and clock repair and I am always continuing to learn as much about this industry as possible.
I did try making jewelry back in 2010, but I was not satisfied with what I was making, got frustrated, and decided to quit. I always had in the back of my mind different designs I want to make or would see jewelry that I loved and though I could recreate it, but because of my attempts in the past I would loose motivation. It wasn’t until I took a jewelry repair class at Metal Werx in Waltham, MA with Wayne Warner, to build on to my already existing knowledge, that the flame for making jewelry sparked up again. Hearing Wayne talk, seeing his work, and listening to the older students say “I wish I started making jewelry a lot sooner” was what did it. Wayne also said a quote that has stuck with me “Hang your ass out the window they are either going to kick it or kiss it”. So it was time to make jewelry that would get me kissed and not kicked or at least I wouldn’t kick myself and quit again.
So this is where it starts, my road to creating an Etsy shop. Usually at this point I would stay modest and say “well if I make a couple of sales that would be great.” but guess what I’m going to think big and say I’m going to make a ton of sales. I look at it this way if I can make jewelry that I am proud to display and I make one sale (and not from a family member or close friend) in the first year, then that is success for me.
Follow me closely because I will post everything I make, the good, the bad and the ugly and in a year from this blog post I plan to have made some sales, and have made some nice luxury jewelry.